The Internet is full of business directories and one can spend many hours entering and maintaining their business directory listings. Prioritizing your effort will improve your results.
Ask yourself, is this directory listing worth my time?
Here is what to think about before spending your valuable time.
Directory Use
Directories are started everyday. Some with pre-populated business listings and some with sales plans and packages. Review the directory, ask yourself if it being updated, is there incorrect information, out of date listings, broken links? An unused directory is just another directory that may not be worth your time to add your listing.
Relevance to your Business
Business directories vary in the audience they serve. Your time is best spent with directories that are relevant to your business. Relevant can be as broad as geographic area or as specific as our Marketing Directory that targets specific users.
SEO Friendliness
Any major search engine catalogue and index business directorys, ensuring they meet certain criteria. Higher ranked directories will meet your SEO goal faster. Adding your listing to blacklisted directories will negatively impact your effort.
One Way Links and Anchor Test
Business directories range in fashion and function. Most directories will not ask you to place a link of theirs on your site, but there are some that do and one must weigh the pros and cons of a reciprocal link. Anchor text is the text which is the link to your site. The term 'View Website" is less attractive to search engines which prefer a specific keyword related link (like web designer for Simple Designs).
Business Listing Updating
Business Directories have various levels of support for making changes to your listing. Some require much effort, while others are as simple as a phone call or a username and password. Think about how you will do this before "claiming your listing".
View our Marketing Directory.
