Google Adword is a online marketing tool the allows you to reach a global audience. Google's wide penetration reaches 90% of search audiences. Online advertising is growing because of it efficient targeting and measurable results. Google Adwords is another layer in your marketing strategy that is smart, scalable solution and can be profitable if done right.

Google Adwords offers ad opportunities on its Search Network or is Display Network.
Google Search Results display only text based ads and are keyword targeted. The ads can be optimized to display at specific times. This can reach customers at the time they are actively looking for information.
An example of this is someone searching "natural skin care" on google. An organic makeup retailer can run a Adwords campaign that targets the keyword (the word typed by the user to search) "skin care".

Google Display Network is the largest network in the world. It includes Youtube, Google Maps, Google Places and many, many other websites like the Weather Network, Interior News Website and Northword Magazine. Your ad can be displayed on thousands of sites on the internet. You can pick the websites or pages to display your ad on or you can choose a relevant category of websites to run your message.

The Google Display Network can run ads with two pricing options, Cost Per Click (CPC) or Cost Per Impression (CPM). Cost per click is an ad that only is paid for when it is clicked on. CPM is an ad that is paid for each time it is shown.

A benefit of online marketing is the results are measurable and can be tracked and used to optimize future campaigns. Another benefit of online advertising is its ability to target specific audiences.   You can target geographically or by user interest or media habits.

Google Adwords can be effective in for your online advertising strategy.